Sunday, February 10, 2008

Talkback

So Crayola got back to us:

Dear Kathy and Jeff,

Thank you for sharing your thoughts and recommendations with us.

Crayola is constantly striving, through our own marketing and research and development departments, to develop new products, concepts and improve existing ones to meet consumer needs. We recognize that consumers like you are our most valuable assets. By listening to your comments, we can provide the best quality products and services available. Your comments have been recorded with similar ones received from consumers.

Crayola is the manufacturer of high quality creative expression products and artist materials, marketed primarily under the Crayola(R) and Silly Putty(R) brand names. Most of our color names are taken from the Universal Color Language and Dictionary of Names, which was published by the U.S. Bureau of Standards. We use this reference guide because everyone sees and expresses color differently. Using the Universal dictionary as a base, we can refer to a standard color system and color names. Many crayon names are also borrowed from traditional artists' paints.

To learn more about naming new crayon colors, please visit http://www.crayola.com/promos/kidsChoice/index.cfm.

We appreciate your contact. If additional assistance is needed, you may reach us by telephone at (800) 272-9652 weekdays between 9 AM and 4 PM Eastern Time or e-mail by visiting Crayola.com.

Best wishes for a colorful future!

Colorfully yours,

Bridget Weiss
Consumer Affairs Representative
CRAYOLA

This line caught my eye: Most of our color names are taken from the Universal Color Language and Dictionary of Names, which was published by the U.S. Bureau of Standards. There is an actual book out there listing the colors "Granny Smith Apple", "Neon Carrot", and "Razzle Dazzle Rose"??

Overall, a lame response. I hope they back that up with a free box of crayons in the mail or something.


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